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SOFIA FERABOLI

Tavolata Festival

Brand identity for a new Italian street food festival in Val d’Orcia

Logo lockup featuring a chair symbol and the Tavolata brand name, overlaid on a food photograph of a hand holding Italian street food.
OVERVIEW

Tavolata festival is an annual food festival set in Val d'Orcia.

The festival celebrates the ritual of gathering around the table, bringing together food, wine, music, and regional traditions in a shared experience rooted in place and community.

Instead of focusing on celebrity chefs or fine dining, Tavolata want to focus the attention toward the people behind the food and the moments that happen when people sit and eat together.

The identity was developed to position the festival not simply as a food event, but as a cultural celebration. At its core is the idea that the table is more than a surface for eating: it is a social space for exchange, storytelling, and connection.

Hand-painted ink illustration of a very long communal table with happy people sharing a meal.

Taste better together

Pizza topped with mushrooms and vegetables, sliced and served on branded greaseproof paper inside a pizza box.
Tagliatelle served in a branded takeaway container featuring the logo and a line-drawn pasta illustration.
Stacked branded pizza boxes featuring hand lettering and a logomark.
Italian sagra evening scene with lots of people sitting together, eating and chatting around a long wooden table.

The visual identity is built around a friendly chair logo, which represents the empty seat at the table, an invitation to join.

Typography and layout support this expressive direction through bold headlines and hand lettering. The handwritten elements echo the spontaneity of gathering around the table.

Red logo lockup featuring the convivial chair symbol and the Tavolata festival name.
Black logo lockup featuring the convivial chair symbol and the Tavolata festival name.
Logomark for an Italian food festival featuring a red chair symbol
Branded paper bag featuring a red chair logomark on the front and an expressive pattern inspired by Italian food on the sides
Expressive hand-painted illustration of people walking on the grass while waiters serve pizza.
Poster design for an Italian food festival featuring a hand-painted illustration of a long communal table with people laughing and sharing a meal.
Warm brick façade with a poster for an Italian food festival featuring an illustration of a long communal table with people laughing and sharing a meal.

A series of short, conversational headlines such as “Pass the bread,” “Pull up a chair,” mirror the informal language of sharing food and reminding how good food bring people together, reinforcing the idea that connection is amplified through food and food is amplified through connection.

Poster design for an Italian food festival featuring a line illustration of a hand holding a baguette and the headline “Pass the Bread.”
Poster design for an Italian food festival featuring a line illustration of a pizza slice and the headline “Save me a slice.”
Poster design for an Italian food festival featuring a line illustration of a fork diving into a sea of spaghetti and the headline “Dig in.”
Poster design for an Italian food festival featuring a line illustration of a glass of wine and the headline “Top it up.”
Poster design for an Italian food festival featuring a line illustration of two friendly chairs and the headline “Pull up a chair.”
Poster design for an Italian food festival featuring a line illustration of a salt shaker and the headline “One More Pinch.”

The visual language features bright reds, yellows, and greens, inspired by Italian ingredients and table settings.

Quick, hand-painted ink illustrations, with their loose, imperfect strokes capture the spontaneity, movement, and joy of sharing a meal.

Handmade gnocchi on a stainless steel surface sprinkled with flour, overlaid with a red chair logo.
People sitting around a long communal table in the countryside.
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